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Free delivery for orders over 69.99 euro.

Shortcut

Name: Shortcut
Brand: Penguin Books
SKU: 09401859
Price: 14.07 EUR
Availability: InStock
Author: John Pollack
ISBN: 9781592409471

How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas

John Pollack

Language

English

Book Paperback

Libristo code: 09401859

Publishers Penguin Books, September 2015

From the meatpacking plants that inspired Henry Ford''s first moving assembly line, to the domino th... Full description

Libristo code: 09401859

34 b

14.07 €

Low in stock at our supplier Shipping in 11-15 days

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From the meatpacking plants that inspired Henry Ford''s first moving assembly line, to the domino theory that lead America into Vietnam, to the bicycle of the mind'' that Steve Jobs envisioned as the Macintosh computer, analogies have played a dynamic role in shaping the world around us. In Shortcut, Pollack explores this territory with engaging stories, surprising examples and a practical method to evaluate the truth or effectiveness of any analogy. Shortcut will improve critical thinking, enhance creativity and offer a fresh approach to the nature of ideas.''