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SMASH

Language EnglishEnglish
Book Hardback
Book SMASH Suvi Nenonen
Libristo code: 18617845
Publishers Emerald Publishing Limited, February 2018
Market shaping is a powerful strategy that unleashes value gains from greater market size, efficienc... Full description
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112.99 €
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Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shapingmarkets.

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About the book

Full name SMASH
Author Suvi Nenonen, Kaj Storbacka
Language English
Binding Book - Hardback
Date of issue 2018
Number of pages 320
EAN 9781787437982
ISBN 9781787437982
Libristo code 18617845
Publishers Emerald Publishing Limited
Weight 602
Dimensions 166 x 233 x 24

Categories

Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Business innovation
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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