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Soft
Language
English
English
Book
Paperback
The objective of advertising is to change the behaviour of the consumer so they purchase more of the...
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Libristo code: 01214559
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The objective of advertising is to change the behaviour of the consumer so they purchase more of the product. That, at any rate, is the theory. But Jimmy Lyle may have taken things a bit too far with his controversial strategy for the UK launch of Kwench! When the new orange soft-drink hits the streets, it triggers a series of events he could not have anticipated. Certainly he never dreamed it would plunge him into the twilight world of synchronised swimming. Nor did he think it would end in murder ...
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About the book
Full name
Soft
Author
Rupert Thomson
Language
English
English
Binding
Book - Paperback
Date of issue
2012
Number of pages
320
EAN
9781408833209
ISBN
1408833204
Libristo code
01214559
Publishers
Bloomsbury Publishing
Weight
230
Dimensions
198 x 173 x 20
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