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Statistical Modeling for Management

Language EnglishEnglish
Book Hardback
Book Statistical Modeling for Management Graeme D. Hutcheson
Libristo code: 04686482
Publishers SAGE Publications Inc, February 2008
Bringing to life the most widely used quantitative measurements and statistical techniques in market... Full description
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144.78 €
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Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques. A bank of downloadable data sets to compliment the tables provided in the textbook are provided free for you here.

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About the book

Full name Statistical Modeling for Management
Author Graeme D. Hutcheson, Luiz A. M. Moutinho
Language English
Binding Book - Hardback
Date of issue 2008
Number of pages 256
EAN 9780761970118
ISBN 0761970118
Libristo code 04686482
Publishers SAGE Publications Inc
Weight 590
Dimensions 170 x 242 x 20

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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