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Stickier Marketing

Name: Stickier Marketing
Brand: Kogan Page Ltd
SKU: 02231857
Price: 39.91 EUR
Availability: InStock
Author: Grant Leboff
ISBN: 9780749471088

Grant Leboff

Language

English

Book Paperback

Libristo code: 02231857

Publishers Kogan Page Ltd, February 2014

In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people... Full description

Libristo code: 02231857

97 b

39.91 €

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In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing.