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Storyselling for Financial Advisors

Name: Storyselling for Financial Advisors
Brand: Kaplan Publishing
SKU: 04162499
Price: 29.04 EUR
Availability: InStock
Author: Scott West
ISBN: 9780793136643

Scott West

Language

English

Book Paperback

Libristo code: 04162499

Publishers Kaplan Publishing, November 1999

Learn what makes a client trust you to be their financial advisor. Put the power of story telling in... Full description

Libristo code: 04162499

71 b

29.04 €

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Learn what makes a client trust you to be their financial advisor. Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest ""storysellers"" of all time. These actual stories can help financial pros tap into the ""gut reaction"" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.

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About the book

Full name Storyselling for Financial Advisors

Author Scott West

Language

English

Binding Book - Paperback

Date of issue 2000

Number of pages 256

EAN 9780793136643

ISBN 0793136644

Libristo code 04162499

Publishers Kaplan Publishing

Weight 611

Dimensions 184 x 228 x 20

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