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Strategic Alliances: Formation, Implementation, and Evolution

Language EnglishEnglish
Book Paperback
Book Strategic Alliances: Formation, Implementation, and Evolution Peter Lorange
Libristo code: 05081186
Publishers Basil Blackwell Inc, US, September 1993
Strategic alliances are becoming increasingly important as a long--term response to the move towards... Full description
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Strategic alliances are becoming increasingly important as a long--term response to the move towards globalization of businesses, and to their need to learn and adapt quickly, gain access to new markets, and diffuse new technologies. In this comprehensive informative and practical text the authors delvop: * An analysis of over 30 alliances in the US, Japan and Europe. * A blueprint for successfully forming and implementing an alliance. * Practical case histories of nine successful and unsuccessful alliances which highlight benefits and drawbacks. Highly successful in hardback, this book is now available in paperback for undergraduate and MBA students of corporate strategy and international business.

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About the book

Full name Strategic Alliances: Formation, Implementation, and Evolution
Author Peter Lorange, Johan Roos
Language English
Binding Book - Paperback
Date of issue 1993
Number of pages 304
EAN 9781557864970
ISBN 1557864977
Libristo code 05081186
Publishers Basil Blackwell Inc, US
Weight 452
Dimensions 153 x 228 x 24

Categories

Place qualifiers > Asia > East Asia, Far East > Japan
Place qualifiers > The Americas > North America (USA & Canada) > United States of America, USA
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management decision making
Economics, Finance, Business & Management > Business & Management > Ownership & organization of enterprises > Takeovers, mergers & buy-outs
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > International business
Place qualifiers > Europe
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