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Strategic Foresight

Language EnglishEnglish
Book Hardback
Book Strategic Foresight Alfred Marcus
Libristo code: 04555893
Publishers Palgrave Macmillan, July 2009
Scenario planning is the principles, methods, and techniques for looking forward into the future and... Full description
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Scenario planning is the principles, methods, and techniques for looking forward into the future and trying to anticipate and influence what is to come next. This book provides students and line managers in organizations with the means to create better scenarios and to use them to create winning business strategies. The purpose is to shed new light on scenarios and scenario-like thinking in organizations for managers at every level within a company. The book covers scenarios such as: economic outlooks; political environments; acquisitions; downsizing, and more.

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About the book

Full name Strategic Foresight
Author Alfred Marcus
Language English
Binding Book - Hardback
Date of issue 2009
Number of pages 209
EAN 9780230611726
ISBN 0230611729
Libristo code 04555893
Publishers Palgrave Macmillan
Weight 477
Dimensions 152 x 229 x 20

Categories

Economics, Finance, Business & Management > Economics > Economics of industrial organization
Economics, Finance, Business & Management > Economics > Econometrics & economic statistics
Economics, Finance, Business & Management > Economics > Economic forecasting
Economics, Finance, Business & Management > Economics > Behavioural economics
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > Organizational theory & behaviour
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