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Strategic Issues in International Retailing

Language EnglishEnglish
Book Hardback
Book Strategic Issues in International Retailing John Dawson
Libristo code: 06724825
Publishers Taylor & Francis Ltd, July 2006
As retailers become more international, the existing concepts and theories of international business... Full description
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As retailers become more international, the existing concepts and theories of international business fit uneasily with international retailing. This text explores key concepts in international retailing through in-depth studies of several retailers.

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About the book

Full name Strategic Issues in International Retailing
Author John Dawson, Roy Larke, Masao Mukoyama
Language English
Binding Book - Hardback
Date of issue 2006
Number of pages 232
EAN 9780415343701
ISBN 9780415343701
Libristo code 06724825
Publishers Taylor & Francis Ltd
Weight 590
Dimensions 156 x 234 x 18

Categories

Economics, Finance, Business & Management > Business & Management > International business
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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