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Strategic Marketing Management

Language EnglishEnglish
Book Paperback
Publishers Taylor & Francis Ltd, December 2023
Where are we now? Where do we want to be? How do we get there? Which way is best? And how can we ens...
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Where are we now? Where do we want to be? How do we get there? Which way is best? And how can we ensure arrival? Strategic Marketing Management earned its place as a classic textbook by building marketing strategy around a few sim

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About the book

Full name Strategic Marketing Management
Author Richard M. S. Wilson, Colin Gilligan, Dr. Tony Hines
Language English
Binding Book - Paperback
Date of issue 2023
Number of pages 600
EAN 9781138775206
ISBN 9781138775206
Libristo code 15239368
Publishers Taylor & Francis Ltd
Dimensions 210 x 280

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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