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Strategic Marketing Management
Language
English
English
Book
Paperback
Strategic marketing management stresses strategic approaches to the challenge of marketing. The term...
Full description
Libristo code: 38616201
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83 b
83 b
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Strategic marketing management stresses strategic approaches to the challenge of marketing. The term strategy implies a long-term look on policies and objectives of the organisation. The past, present and the future environments play a vital role in the formulation of marketing strategies suitable for an organisation. By reading the encironment, the companies are able to study the market more effectively, and thus, they are able to take proactive measures to win the minds of the customers. This
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About the book
Full name
Strategic Marketing Management
Author
S. Soundaian
Language
English
English
Binding
Book - Paperback
Date of issue
2021
Number of pages
364
EAN
9788180940972
ISBN
8180940977
Libristo code
38616201
Publishers
Repro Books Limited
Weight
626
Dimensions
191 x 235 x 19
