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Strategic Planning for Public Relations

Language EnglishEnglish
Book Paperback
Book Strategic Planning for Public Relations Silverman
Libristo code: 44436736
Publishers Taylor & Francis Ltd, March 2024
The seventh edition of Strategic Planning for Public Relations continues its place as a leading text...
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110.80 €
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The seventh edition of Strategic Planning for Public Relations continues its place as a leading text to guide students in developing successful public relations campaigns.

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About the book

Full name Strategic Planning for Public Relations
Author Silverman, Deborah A. (SUNY Buffalo State College, USA), Smith, Ronald D. (University of Illinois College of Veterinary Medicine, Urbana, USA)
Language English
Binding Book - Paperback
Date of issue 2024
Number of pages 488
EAN 9781032391168
Libristo code 44436736
Publishers Taylor & Francis Ltd
Weight 1106
Dimensions 178 x 254

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
Economics, Finance, Business & Management > Economics
History & Archaeology > History
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