Contact
How to shop
Delivery
Shopping guide
Strategy Builder - How to Create and Communicate More Effective Strategies
English
91 b
30-day return policy
Customers also purchased
/
Paperback
12.74
€
/
Paperback
14.86
€
The effective conditions for selling a strategy are not that different from a public presentation or a coach seeking to get his players to change tack. For a new approach to succeed you need 'buy in'. Billy Beane's Oakland A's viewed the new equations that would change the game of baseball with suspicion and contempt, until his assistant pitcotrliazed them in terms of the geometries of baseball with which they are familiar (a step nicely captured in the movie Moneyball). Similarly, your stakeholders (bosses, employees, peers, government officials, and investors), are already making judgments about how much they will engage with you and your strategy within seven seconds of you beginning to explain it. They (and you) are making strategic decisions at a glance. So how do you best captivate your potential stakeholders in your strategic endeavours? Over the past 5 years, partly as a result of the increasing use of digital learning materials, there has been a rush of 'visual guides'. Cummings and Angwin have refined this approach to combine a quick guide to key management frameworks with an interactive 'how to adapt the model' approach plus comments and tweets from experts around the world.
About the book
English
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
/
Paperback
8.59
€
/
Hardback
51.69
€
/
Paperback
11.42
€
