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Structured Creativity

Name: Structured Creativity
Brand: Springer Palgrave Macmillan
SKU: 02966756
Price: 114.71 EUR
Availability: InStock
Author: Tim Sauber
ISBN: 9781349542802

Formulating an Innovation Strategy

Tim Sauber

Hugo Tschirky

Language

English

Book Paperback

Libristo code: 02966756

Publishers Springer Palgrave Macmillan, November 2015

Innovation is crucial for competitive advantage and long-term success. Based on both theory and prac... Full description

Libristo code: 02966756

277 b

114.71 €

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Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.