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Summary E-Commerce
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Exam Revision from the year 2012 in the subject Business economics - Trade and Distribution, Stralsund University of Applied Sciences, language: English, abstract: This exam preparations summarizes all the important knowledge necessary to pass an E-Commerce exam:§History of the Internet (when? Why? Background? Political background?);§Difference between www and Internet / Who invented www;§Typical services of www;§Technical background (what inventions, how many listeners);§New Economy;§Some Definitions;§B2C/B2B/C2B/C2C;§What is Intranet / Extranet?;§Information Society;§Five key drivers;§Moore s law;§Web 2.0;§Comparing services of Web 1.0 and Web 2.0;§Push & Pull Communication;§1-2 mega trends;§Attributes of value added;§Revenue sources;§Social media (criteria);§Small world (what is the idea? Where used?);§Storytelling;§Viral Marketing (+ examples);§Marketing in eCommerce.
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