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Technology and Workflows for Multiple Channel Content Distribution

Name: Technology and Workflows for Multiple Channel Content Distribution
Brand: Taylor & Francis Ltd
SKU: 10918657
Price: 265.99 EUR
Availability: InStock
Author: CIANCI
ISBN: 9781138145733

CIANCI

Language

English

Book Hardback

Libristo code: 10918657

Publishers Taylor & Francis Ltd, July 2016

This book addresses the emergence of multi-channel broadcasting. Televisions, PCs, handheld and mobi... Full description

Libristo code: 10918657

643 b

265.99 €

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This book addresses the emergence of multi-channel broadcasting. Televisions, PCs, handheld and mobile reception devices now all receive content hat was once solely distributed by broadcast TV.

No book currently on the market addresses the production infrastructure necessary to efficiently produce content for multi-channel delivery to a variety of reception platforms/devices.

Readers will acquire an overview of not just the technology, but processes that impact the creative process and new cross-platform advertising sale/buy model.