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Textsemiotik; Studien zu multimodalen Texten

Language GermanGerman
Book Paperback
Book Textsemiotik; Studien zu multimodalen Texten Eva Martha Eckkrammer
Libristo code: 12617724
Publishers Peter Lang AG, November 2006
Aktuelle Medientexte mutieren immer mehr zum visuellen Erlebnis. Durch die Ausbeutung der verschiede... Full description
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Aktuelle Medientexte mutieren immer mehr zum visuellen Erlebnis. Durch die Ausbeutung der verschiedensten Zeichenressourcen werden den bildverwöhnten Konsumenten der Informationsgesellschaft Botschaften möglichst augenfällig, anziehend und eingängig vermittelt: diese grundsätzlich multimodale Textualität sollte für die Sprachwissenschaft eine Öffnung von der Textlinguistik auf die Textsemiotik bedeuten. Die Beiträge reflektieren mögliche theoretische und methodische Grundlagen dieser Disziplin in statu nascendi und zeigen anhand von kritischen Analysen unterschiedlicher Textsorten aus Print- und Bildschirmmedien, welche Verknüpfungsformen visueller und verbaler Code miteinander eingehen können und welche Funktionen, Bedeutungen und Ziele in der heutigen promotional text culture damit verbunden sind.

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About the book

Full name Textsemiotik; Studien zu multimodalen Texten
Author Eva Martha Eckkrammer, Gudrun Held
Language German
Binding Book - Paperback
Date of issue 2006
Number of pages 202
EAN 9783631539101
ISBN 363153910X
Libristo code 12617724
Publishers Peter Lang AG
Weight 280
Dimensions 209 x 149 x 16

Categories

Language & Linguistics > Linguistics
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