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Textsorte Pressemitteilung

Language GermanGerman
Book Paperback
Book Textsorte Pressemitteilung Cathrin Christoph
Libristo code: 12734091
Publishers UVK Verlagsgesellschaft, December 2010
Pressemitteilungen sind das meistgenutzte Instrument der PR, sie gehören damit zu deren Kerntextsort... Full description
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27.44 €
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Pressemitteilungen sind das meistgenutzte Instrument der PR, sie gehören damit zu deren Kerntextsorten. Im kommunikativen Prozess nehmen sie eine Sonderstellung ein, da sie zwei Systemen gerecht werden müssen: dem des Absenders, also der PR, und dem des Empfängers, also des Journalismus. Das Buch liefert die erste umfassende Analyse der Textsorte »Pressemitteilung« im Bereich Wirtschaft. Durch die Kombination von Textlinguistik und Luhmann'scher Systemtheorie zeigt die Autorin auf der Mikroebene des Texts, wie die strukturelle Kopplung von Wirtschaft und Journalismus durch PR funktioniert. Hieraus ergeben sich Handlungsempfehlungen für die PR-Praxis.

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About the book

Full name Textsorte Pressemitteilung
Author Cathrin Christoph
Language German
Binding Book - Paperback
Date of issue 2010
Number of pages 256
EAN 9783867642026
ISBN 3867642028
Libristo code 12734091
Publishers UVK Verlagsgesellschaft
Weight 386
Dimensions 145 x 220 x 18

Categories

Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
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