The AI ROI Engine

Companies are spending more on AI than ever. So why are so few able to prove what they're getting back?

AI tools are everywhere. Generative AI is embedded across the enterprise. Agentic AI can now execute work that once required entire teams. Boards are pushing for an AI strategy, and leaders are under pressure to move faster.

But adoption isn't the same thing as return.

Too many AI initiatives still end as pilots, lightly used tools, or expensive projects with no clear connection to revenue, margin, risk, or faster decisions.

THE AI ROI ENGINE was written for the leaders responsible for changing that.

Brandon C. Powell, founder and CEO of HatchWorks AI, built the framework after putting more than a hundred real-life AI implementations into production and seeing firsthand why some investments create measurable value while others stall.

The book gives CEOs, CFOs, COOs, CIOs, CAIOs, and their leadership teams a practical system for deciding where to use AI, what to fund, how to implement it, and how to know whether it's actually working.

Inside, you'll learn how to:

• Find the business decisions where AI can create the greatest economic value
• Evaluate AI opportunities against Profit, Risk Reduction, and Decision Velocity
• Calculate ROI using Potential Value, Adoption Reality, and True Cost
• Avoid the failure patterns that keep promising AI initiatives from scaling
• Build the data foundation and governance required for enterprise AI
• Decide when to build, buy, partner, scale, reshape, or stop
• Put one meaningful AI initiative into motion and get to a defensible number in 90 days

You'll also get access to the AI ROI Engine Toolkit, with 47 practical scorecards, worksheets, frameworks, and decision tools designed to be used with your own business and your own numbers.

This isn't a book about what AI might someday do.

It's a playbook for leaders who need to make AI pay now.

Go get your first number.