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Connected Consumer

Language EnglishEnglish
Book Paperback
Book Connected Consumer Dinesh Kumar
Libristo code: 12432764
Publishers Business Expert Press, May 2015
Traditional marketing faces challenges as never before. The way that people interact with each other... Full description
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Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in today s era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are

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About the book

Full name Connected Consumer
Author Dinesh Kumar
Language English
Binding Book - Paperback
Date of issue 2015
Number of pages 161
EAN 9781631571107
ISBN 1631571109
Libristo code 12432764
Publishers Business Expert Press
Weight 240
Dimensions 152 x 229 x 9

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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