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Copywriter's Handbook, The (4th Edition)

A Step-By-Step Guide to Writing Copy That Sells

Language EnglishEnglish
Book Paperback
Book Copywriter's Handbook, The (4th Edition) Robert W. Bly
Libristo code: 22559000
Publishers St Martin's Press, April 2020
The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyo... Full description
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The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . .

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About the book

Full name Copywriter's Handbook, The (4th Edition)
Author Robert W. Bly
Language English
Binding Book - Paperback
Date of issue 2020
Number of pages 496
EAN 9781250238016
ISBN 1250238013
Libristo code 22559000
Publishers St Martin's Press
Weight 422
Dimensions 209 x 141 x 35

Categories

Economics, Finance, Business & Management > Business & Management > Business communication & presentation
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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