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Delta Project
Discovering New Sources of Profitability in a Networked Economy
Language
English
English
Book
Hardback
Emerging from the authors' work with companies such as Coca-Cola, Motorola, 3M, General Motors and U...
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Libristo code: 02937674
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Emerging from the authors' work with companies such as Coca-Cola, Motorola, 3M, General Motors and Unilever, The Delta Projec t provides a unique model through which to develop strategy in the new economy. Hax and Wilde examine how globalization, deregulation and the emergence of the internet infrastructure have changed the rules for success and identify three distinct strategic positions that can be used to realign the direction of your business. Introducing new models of 'bonding', 'complementors' and 'customer lock-in' this book provides a fundamental shift in the way we think about competitive positioning.
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About the book
Full name
Delta Project
Author
Arnoldo C. Hax, Dean L. Wilde
Language
English
English
Binding
Book - Hardback
Date of issue
2001
Number of pages
278
EAN
9780312240462
ISBN
0312240465
Libristo code
02937674
Publishers
Palgrave USA
Weight
510
Dimensions
140 x 216 x 21
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