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The Marking Enterprise

Business Success and Societal Embedding

Language EnglishEnglish
Book Paperback
Book The Marking Enterprise Jean-Claude Thoenig
Libristo code: 02966079
Publishers Springer Palgrave Macmillan, November 2005
Based on their studies of successful firms, the authors highlight two main paths to success. As well... Full description
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Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.

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About the book

Full name The Marking Enterprise
Author Jean-Claude Thoenig, Charles Waldman
Language English
Binding Book - Paperback
Date of issue 2006
Number of pages 241
EAN 9781349280223
Libristo code 02966079
Publishers Springer Palgrave Macmillan
Weight 363
Dimensions 155 x 235 x 14

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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