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The Wine Wars

The Mondavi Affair, Globalisation and "Terroir"

Language EnglishEnglish
Book Paperback
Book The Wine Wars O. Torr?s
Libristo code: 02966085
Publishers Springer Palgrave Macmillan, November 2005
This work describes California-based wine producer Robert Mondavi's failure to set up business in a... Full description
? points 129 b
52.99 €
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This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.

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About the book

Full name The Wine Wars
Author O. Torr?s
Language English
Binding Book - Paperback
Date of issue 2006
Number of pages 170
EAN 9781349280469
ISBN 1349280461
Libristo code 02966085
Publishers Springer Palgrave Macmillan
Weight 227
Dimensions 140 x 10 x 11

Categories

Economics, Finance, Business & Management > Business & Management > Ownership & organization of enterprises > Small businesses & self-employed
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