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Total Relationship Marketing

Language EnglishEnglish
Book Paperback
Book Total Relationship Marketing Gummesson
Libristo code: 04145815
Publishers Taylor & Francis Ltd, May 2008
3rd edition. Contains new examples, cases and references throughout and has improved features.
? points 207 b
85.22 €
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3rd edition. Contains new examples, cases and references throughout and has improved features.

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About the book

Full name Total Relationship Marketing
Author Gummesson
Language English
Binding Book - Paperback
Date of issue 2008
Number of pages 396
EAN 9780750686334
ISBN 0750686332
Libristo code 04145815
Publishers Taylor & Francis Ltd
Weight 768
Dimensions 195 x 244 x 21

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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