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Trademarks

Name: Trademarks
Brand: Palgrave Macmillan
SKU: 03614546
Price: 58.29 EUR
Availability: InStock
Author: Tom Blackett
ISBN: 9781349147212

Tom Blackett

Language

English

Book Paperback

Libristo code: 03614546

Publishers Palgrave Macmillan, January 1998

For many companies, brands are now their most valuable assets - yet there is insufficient knowledge... Full description

Libristo code: 03614546

141 b

58.29 €

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For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets. Equally, few trademark lawyers fully understand the commercial significance of these legal systems for the success of brand-based businesses. Adopting an interdisciplinary approach, Trademarks divulges the legal enigma to the brand owner, and the business advantage of trademarking to the lawyer, whilst providing a unique insight into all aspects of trademarking for all those fascinated by this channel for success.