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Transformational Sales

Name: Transformational Sales
Brand: Springer International Publishing AG
SKU: 09339868
Price: 60.66 EUR
Availability: InStock
Author: Philip Kotler
ISBN: 9783319206059

Making a Difference with Strategic Customers

Philip Kotler

Marian Dingena

Waldemar Pfoertsch

Language

English

Book Hardback

Libristo code: 09339868

Publishers Springer International Publishing AG, August 2015

Inspired by a new, transformative era in human and business relations, this book provides a unique p... Full description

Libristo code: 09339868

147 b

60.66 €

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Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation, starting with sales itself. Companies choosing this approach can make a significant and meaningful difference with strategic customers, moving beyond the competition. By challenging existing business assumptions and creating new perspectives on the marketplace, organisations can increase value across traditional company borders, making the (business) world a better place in the process. Both thought-provoking and practical, this management book integrates academic insights, real life examples and best practices of business transformation. It is a must-read for business leaders aiming to make a difference.