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Transitioning Media in a Post COVID World

Name: Transitioning Media in a Post COVID World
Brand: Springer Nature Switzerland AG
SKU: 38505010
Price: 173.81 EUR
Availability: InStock
Author: Gali Einav
ISBN: 9783030953294

Digital Transformation, Immersive Technologies, and Consumer Behavior

Gali Einav

Language

English

Book Hardback

Libristo code: 38505010

Publishers Springer Nature Switzerland AG, April 2022

This book provides a unique overview of the digital transformation media industries have experienced... Full description

Libristo code: 38505010

423 b

173.81 €

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This book provides a unique overview of the digital transformation media industries have experienced following the COVID-19 pandemic. Industries addressed include television, art, gaming, and music. The book investigates the impact of immersive technologies on various media. It examines in-depth changing consumer behavior in the digital space. This includes development of new content models based on creative thinking, digital collaboration models and personalized psychologically based analysis of digital consumer behavior.