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Understanding Customers

Language EnglishEnglish
Book Paperback
Book Understanding Customers Chris Rice
Libristo code: 06754397
Publishers Taylor & Francis Ltd, February 1997
Aimed at the Understanding Customers Certificate CIM paper, this book is divided into six parts cove... Full description
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Aimed at the Understanding Customers Certificate CIM paper, this book is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter consists of: learning objectives and definitions; the theoretical background; exercises; issues to consider; and more.

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About the book

Full name Understanding Customers
Author Chris Rice
Language English
Binding Book - Paperback
Date of issue 1997
Number of pages 324
EAN 9780750623223
ISBN 9780750623223
Libristo code 06754397
Publishers Taylor & Francis Ltd
Weight 600
Dimensions 156 x 234 x 24

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Society & Social Sciences > Sociology & anthropology
Society & Social Sciences > Psychology
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