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Understanding Media Users - From Theory to Practice

Language EnglishEnglish
Book Paperback
Book Understanding Media Users - From Theory to Practice Tony Wilson
Libristo code: 04955499
Publishers John Wiley and Sons Ltd, August 2008
Understanding Media Users: From Theory to Practice focuses on the blurred concept of the " active... Full description
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Understanding Media Users: From Theory to Practice focuses on the blurred concept of the " active audience" at the core of media studies. examines the relationship between media and audiences by one of the world's leading media scholars provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies concludes with additional insights into the future of media reception in a global age

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About the book

Full name Understanding Media Users - From Theory to Practice
Author Tony Wilson
Language English
Binding Book - Paperback
Date of issue 2008
Number of pages 232
EAN 9781405155670
ISBN 1405155671
Libristo code 04955499
Publishers John Wiley and Sons Ltd
Weight 340
Dimensions 153 x 229 x 12

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
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