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Unpacking Creativity

The Power of Figurative Communication in Advertising

Language EnglishEnglish
Book Hardback
Book Unpacking Creativity Paula Perez Sobrino
Libristo code: 35479561
Publishers Cambridge University Press, September 2021
Using evidence-based research, this book shows how to maximise the benefits of creative metaphor and...
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145.52 €
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Using evidence-based research, this book shows how to maximise the benefits of creative metaphor and metonymy in global advertising.

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About the book

Full name Unpacking Creativity
Author Paula Perez Sobrino, Jeannette (University of Birmingham) Littlemore, Samantha (University of Birmingham) Ford
Language English
Binding Book - Hardback
Date of issue 2021
Number of pages 322
EAN 9781108473538
ISBN 1108473539
Libristo code 35479561
Publishers Cambridge University Press
Weight 630
Dimensions 156 x 234 x 20

Categories

Society & Social Sciences > Psychology > Psychological theory, systems, schools & viewpoints > Cognitivism, cognitive theory
Language & Linguistics > Linguistics > Sociolinguistics
Language & Linguistics > Linguistics > Psycholinguistics
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