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Unpacking Creativity
The Power of Figurative Communication in Advertising
Language
English
English
Book
Hardback
Using evidence-based research, this book shows how to maximise the benefits of creative metaphor and...
Libristo code: 35479561
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351 b
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Using evidence-based research, this book shows how to maximise the benefits of creative metaphor and metonymy in global advertising.
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About the book
Full name
Unpacking Creativity
Author
Paula Perez Sobrino, Jeannette (University of Birmingham) Littlemore, Samantha (University of Birmingham) Ford
Language
English
English
Binding
Book - Hardback
Date of issue
2021
Number of pages
322
EAN
9781108473538
ISBN
1108473539
Libristo code
35479561
Publishers
Cambridge University Press
Weight
630
Dimensions
156 x 234 x 20
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