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User Experience Im E-Commerce

Messung Von Emotionen Bei Der Nutzung Interaktiver Anwendungen

Language GermanGerman
Book Paperback
Book User Experience Im E-Commerce Oliver Gast
Libristo code: 19689981
Publishers Springer Gabler, June 2018
Emotionale Reaktionen von Nutzern auf Stimuli einer interaktiven Anwendung gelten als zentrale Indik... Full description
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Emotionale Reaktionen von Nutzern auf Stimuli einer interaktiven Anwendung gelten als zentrale Indikatoren für positive oder negative User Experience. Oliver Gasts Untersuchung stellt ein Verfahren vor, das die Messung und Interpretation der Emotionen bei der Nutzung interaktiver Anwendungen ermöglicht. Denn der Erfolg von webbasierten Applikationen, wie z. B. Online-Shops, hängt in sehr hohem Maße von der Erfüllung der Erwartungen des einzelnen Nutzers ab. Mit den Ergebnissen seiner Untersuchung hat der Autor ein Modell erstellt und evaluiert, welches die relevanten Indikatoren für Mimik basierte Emotionsbewertung umfassend aufzeigt.

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About the book

Full name User Experience Im E-Commerce
Author Oliver Gast
Language German
Binding Book - Paperback
Date of issue 2018
Number of pages 160
EAN 9783658224837
ISBN 3658224835
Libristo code 19689981
Publishers Springer Gabler
Weight 218
Dimensions 148 x 210 x 10

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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