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Value-based Marketing - Marketing Strategies for Corporate Growth and Shareholder Value 2e

Language EnglishEnglish
Book Hardback
Book Value-based Marketing - Marketing Strategies for Corporate Growth and Shareholder Value 2e Peter Doyle
Libristo code: 04084820
Publishers John Wiley & Sons Inc, October 2008
2nd edition. Subtitled, }Marketing Strategies For Corporate Growth & Shareholder Value{.
? points 117 b
48.30 €
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2nd edition. Subtitled, }Marketing Strategies For Corporate Growth & Shareholder Value{.

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About the book

Full name Value-based Marketing - Marketing Strategies for Corporate Growth and Shareholder Value 2e
Author Peter Doyle
Language English
Binding Book - Hardback
Date of issue 2008
Number of pages 382
EAN 9780470773147
ISBN 0470773146
Libristo code 04084820
Publishers John Wiley & Sons Inc
Weight 888
Dimensions 199 x 252 x 26

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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