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Value-Oriented Media Management

Decision Making Between Profit and Responsibility

Language EnglishEnglish
Book Hardback
Book Value-Oriented Media Management Klaus-Dieter Altmeppen
Libristo code: 15467179
Publishers Springer International Publishing AG, May 2017
This volume presents a variety of theoretical and empirical approaches to assessing the relationship... Full description
? points 324 b
133.99 €
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This volume presents a variety of theoretical and empirical approaches to assessing the relationship between media management and social responsibility. The contributions highlight various issues in media management such as the relations between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further main topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.

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About the book

Full name Value-Oriented Media Management
Author Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost van Loon
Language English
Binding Book - Hardback
Date of issue 2017
Number of pages 240
EAN 9783319510064
ISBN 3319510061
Libristo code 15467179
Publishers Springer International Publishing AG
Weight 541
Dimensions 155 x 235 x 19

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Philosophy & Religion > Philosophy > Topics in philosophy > Ethics & moral philosophy
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
Society & Social Sciences > Sociology & anthropology > Sociology
Economics, Finance, Business & Management > Business & Management > Business ethics & social responsibility
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
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