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Virtual Social Identity and Consumer Behavior

Language EnglishEnglish
Book Hardback
Book Virtual Social Identity and Consumer Behavior Natalie T. Wood
Libristo code: 03017895
Publishers Taylor & Francis Ltd, July 2009
Explores consumer behavior in virtual worlds, and offers implications for marketers interested in wo... Full description
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292.88 €
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Explores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight into the largest and fastest growing group of users - kids and teens. It discusses the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.

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About the book

Full name Virtual Social Identity and Consumer Behavior
Author Natalie T. Wood, Michael R. Solomon
Language English
Binding Book - Hardback
Date of issue 2009
Number of pages 230
EAN 9780765623959
ISBN 9780765623959
Libristo code 03017895
Publishers Taylor & Francis Ltd
Weight 430
Dimensions 152 x 229 x 18

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Web-marketing
Computing & Information Technology > Digital lifestyle > Internet guides & online services > Social networking
Economics, Finance, Business & Management > Economics > Behavioural economics
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