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Visual Merchandising

Language EnglishEnglish
Book Paperback
Book Visual Merchandising Karin Zaghi
Libristo code: 19395248
Publishers Bocconi University Press, July 2018
Buying behavior is a process that is conditioned by a complex receptive system, originating with the... Full description
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Buying behavior is a process that is conditioned by a complex receptive system, originating with the product's physical impulses (its function, size, packaging, and brand), its location, and its price. The interaction of these factors culminates in the cus

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About the book

Full name Visual Merchandising
Author Karin Zaghi
Language English
Binding Book - Paperback
Date of issue 2018
Number of pages 372
EAN 9788885486416
ISBN 9788885486416
Libristo code 19395248
Publishers Bocconi University Press
Weight 572
Dimensions 231 x 151 x 31

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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