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Werbe-Pretest

Language GermanGerman
Book Paperback
Book Werbe-Pretest E Krug
Libristo code: 09487595
Publishers Gbi-Genios Verlag, July 2015
Auf Grund der zurzeit spürbaren Cuts bei den Werbebudgets wird heute mehr denn je mit der Marktforsc... Full description
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Auf Grund der zurzeit spürbaren Cuts bei den Werbebudgets wird heute mehr denn je mit der Marktforschung die Werbeffizienz kontrolliert. (1) , (2) Speziell die Nachfrage nach Werbe-Pretests hat deutlich zugenommen und zeigt zudem eine weiter steigende Tendenz. (1) , (3) Der Werbe-Pretest gilt teilweise in der Branche als Kreativitätskiller und ist deshalb häufig Gegenstand kontroverser Diskussionen. (3)

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About the book

Full name Werbe-Pretest
Author E Krug
Language German
Binding Book - Paperback
Date of issue 2015
Number of pages 16
EAN 9783737936071
ISBN 3737936072
Libristo code 09487595
Publishers Gbi-Genios Verlag
Weight 50
Dimensions 178 x 254 x 2

Categories

Economics, Finance, Business & Management > Economics
Economics, Finance, Business & Management > Business & Management
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