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Wirkung Nach Plan

Language GermanGerman
Book Paperback
Book Wirkung Nach Plan Petra Gansen
Libristo code: 06804357
Publishers Springer Fachmedien Wiesbaden, July 1997
In der Erwartung, durch den gezielten Einsatz kommunikativer Stimuli Wirkungen von Kommunikation und... Full description
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52.79 €
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In der Erwartung, durch den gezielten Einsatz kommunikativer Stimuli Wirkungen von Kommunikation und Massenmedien steuerbar zu machen, wurde in der DDR vor der politischen Wende Medienwirkungsforschung betrieben. Dadurch erwies sich dieser Forschungsbereich als besonders sensibel für direkte politisch-ideologische Einflußnahme und war ein vielversprechendes Instrumentarium für die Bewußtseinssteuerung der Menschen in der DDR im Sinne der Staatspartei. Der Band vermittelt erstmals ein umfassendes Bild des Theorienbestandes, der eingesetzten Methoden und der empirischen Resultate dieses Wissenschaftszweiges der DDR und provoziert die Frage nach dem wissenschaftlichen Stellenwert dieser Forschung und dem Grad der ideologischen Instrumentalisierung.

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About the book

Full name Wirkung Nach Plan
Author Petra Gansen
Language German
Binding Book - Paperback
Date of issue 1997
Number of pages 391
EAN 9783531130637
ISBN 3531130633
Libristo code 06804357
Publishers Springer Fachmedien Wiesbaden
Weight 567
Dimensions 155 x 225 x 20

Categories

Society & Social Sciences > Sociology & anthropology > Sociology
Society & Social Sciences > Society & culture: general
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