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Words That Work

Language EnglishEnglish
Book Paperback
Book Words That Work Frank Luntz
Libristo code: 04194169
Publishers Hyperion, February 2008
Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of lan...
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Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.

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About the book

Full name Words That Work
Author Frank Luntz
Language English
Binding Book - Paperback
Date of issue 2008
Number of pages 320
EAN 9781401309299
ISBN 1401309291
Libristo code 04194169
Publishers Hyperion
Weight 292
Dimensions 134 x 204 x 26

Categories

Economics, Finance, Business & Management > Business & Management > Business communication & presentation
Economics, Finance, Business & Management > Business & Management > Office & workplace
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