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Working with Agencies - An Insiders Guide
Language
English
English
Book
Hardback
The client/agency relationship is an area fraught with potential problems. Competition in the field...
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Libristo code: 04080933
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The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working relationship far more thoroughly to help the client to get better value from the agency. The demand has moved from the need for client satisfaction to the need for excellence when it comes to agency performance. Only by having a good relationship can a client get the best advertising (and the same applies to both sides of the equation). A good relationship rests on a raft of elements, all of which are covered in this book.
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About the book
Full name
Working with Agencies - An Insiders Guide
Author
Sims
Language
English
English
Binding
Book - Hardback
Date of issue
2005
Number of pages
218
EAN
9780470024614
ISBN
0470024615
Libristo code
04080933
Publishers
John Wiley & Sons Inc
Weight
556
Dimensions
179 x 254 x 20
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