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Free delivery for orders over 69.99 euro.

Yield Management

Name: Yield Management
Brand: Cengage Learning EMEA
SKU: 04732681
Price: 122.21 EUR
Availability: InStock
Author: Una McMahon-Beattie
ISBN: 9780826448255

Strategies for the Service Industries

Una McMahon-Beattie

Ian Yeoman

Anthony Ingold

Language

English

Book Paperback

Libristo code: 04732681

Publishers Cengage Learning EMEA, February 2001

This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applica... Full description

Libristo code: 04732681

295 b

122.21 €

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This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.