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Books in English > Economics, Finance, Business & Management > Business & Management > Sales & marketing > Web-marketing > You Should Test That - Conversion Optimization for More Leads, Sales, and Profit - or, The Art and Science of Improving Websites

You Should Test That - Conversion Optimization for More Leads, Sales, and Profit - or, The Art and Science of Improving Websites

Name: You Should Test That - Conversion Optimization for More Leads, Sales, and Profit - or, The Art and Science of Improving Websites
Brand: John Wiley & Sons Inc
SKU: 01212291
Price: 23.48 EUR
Availability: InStock
Author: Chris Goward
ISBN: 9781118301302

Chris Goward

Language

English

Book Paperback

Libristo code: 01212291

Publishers John Wiley & Sons Inc, January 2013

Learn how to convert website visitors into customers§Part science and part art, conversion optimizat... Full description

Libristo code: 01212291

57 b

23.48 €

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Learn how to convert website visitors into customers§Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work.§Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates§Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods§Helps you learn what to adjust, how to do it, and how to analyze the results§Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics§Author has used these techniques to assist Fortune 500 clients§You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.