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Your Character Is Your Culture
Lessons From UnitedHealth Groups Transformational Journey
English
70 b
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TRANSFORMED CHARACTER TRANSFORMS CULTURE
Why do most attempts at culture change fail?
Too often, they are treated as "outside-in" HR or marketing initiatives-relying on creative slogans, top-down mandates, and compliance training.
Dave Sparkman offers a different, proven path.
Drawing on the historic transformation at UnitedHealth Group, Sparkman argues that sustainable change only happens from the inside-out. It requires individuals to personally invest in company values and change how they think and work every day.
Using the powerful SPARK framework and 18 practical Trail Markers, this book provides a field-tested roadmap to move beyond "Flavor-of-the-month" programs and build a culture owned by the business and lived by the heart.
Stop launching initiatives. Start leading a movement.
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