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Agenturauswahl

Der Weg zur richtigen Kommunikationsagentur. Unterstützte Lesegerätegruppen: PC/MAC/eReader/Tablet

Language GermanGerman
E-book Adobe ePub DRM
E-book Agenturauswahl Ralf Nocker
Libristo code: 02904919
Publishers Springer Gabler, October 2014
Ralf Nöcker liefert einen Überblick über den Agenturmarkt und zeigt auf, dass der Auswahl einer pass... Full description
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13.26 €
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Ralf Nöcker liefert einen Überblick über den Agenturmarkt und zeigt auf, dass der Auswahl einer passenden Kommunikationsagentur allergrößte Bedeutung zukommt. Häufig wird sie, was Tragweite und Aufwand betrifft, verglichen mit der Besetzung einer Top-Führungsposition im Unternehmen. Der Autor stellt eine Übersicht der Auswahlkriterien, Berichte von Praktikern aus Marketing, Einkauf und Agentur sowie weiterführende Links vor und liefert dem Leser eine umfassende Hilfestellung bei allen Themen rund um das Thema Agenturauswahl.§§Dr. Ralf Nöcker ist Geschäftsführer des Gesamtverbands Kommunikationsagenturen GWA e.V. in Frankfurt am Main.

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About the book

Full name Agenturauswahl
Author Ralf Nocker
Language German
Binding E-book - Adobe ePub DRM
Date of issue 2014
Number of pages 53
EAN 9783658073367
Libristo code 02904919
Publishers Springer Gabler

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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