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B2B eCommerce
Grundlagen, Geschaftsmodelle und Best Practices im Business-to-Business Online-Handel
Language
German
German
E-book
Adobe ePub DRM
Dieses Lehrbuch behandelt die Grundlagen des eCommerce im Bereich Business-to-Business (B2B), bei de...
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Libristo code: 41082503
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71 b
71 b
29.36
€
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Dieses Lehrbuch behandelt die Grundlagen des eCommerce im Bereich Business-to-Business (B2B), bei dem ahnliche Prinzipien der Kundenansprache zu beobachten sind wie im B2C eCommerce. Gerrit Heinemann beleuchtet die Besonderheiten und Geschaftsmodelle des B2B eCommerce, analysiert die digitalen Herausforderungen und zeigt die Konsequenzen und Chancen fur den Online-Verkauf im B2B auf. Anerkannte Best-Practice-Beispiele veranschaulichen, wie erfolgreicher B2B eCommerce funktionieren kann und welche Risiken dabei zu beachten sind.
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About the book
Full name
B2B eCommerce
Author
Gerrit Heinemann
Language
German
German
Binding
E-book - Adobe ePub DRM
Date of issue
2019
EAN
9783658273675
Libristo code
41082503
Publishers
Springer Gabler
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