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GETTING HEARD IS THE BEGINNING.Giving people a reason to keep listening is what makes the difference.Every day, about 106,000 new tracks are uploaded to streaming services. Talent alone won't cut through. Real attention will.In HEARD, Michael T. Neely draws on more than 41 years in the music business to show independent artists how to earn attention and keep it:Why 500 loyal fans beat 500,000 followersHow to win the room, and what to do in the first five minutes after the showGetting on radio, in the press and on podcasts without burning bridgesWhat labels really look for, and when to stay independentKeeping fans close between releasesThe mistakes he's watched artists make for four decadesNo hype. No shortcuts. Just honest advice from someone who has seen what works."e;Don't become so busy trying to be seen that you forget to give people something worth remembering."e;
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