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Structure of Multimodal Documents

An Empirical Approach

Language EnglishEnglish
E-book Adobe ePub DRM
E-book Structure of Multimodal Documents Tuomo Hiippala
Libristo code: 40022292
Publishers Routledge, June 2015
This book develops a new framework for describing the structure of multimodal documents: how languag... Full description
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78.81 €
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This book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning. Building on recent research in multimodal analysis, functional linguistics and information design, the book examines the textual, visual, and spatial aspects of page-based multimodal documents and employs an analytical model to describe and interpret their structure using the concepts of semiotic modes, medium and genre. To demonstrate and test this approach, the study performs a systematic, longitudinal analysis of a corpus of multimodal documents within a single genre: an extensively annotated corpus of tourist brochures produced between 1967-2008. The book provides multimodal discourse analysts with methodological tools to draw empirically-based conclusions about multimodal documents, and will be a valuable resource for researchers planning to develop and study multimodal corpora.

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About the book

Full name Structure of Multimodal Documents
Author Tuomo Hiippala
Language English
Binding E-book - Adobe ePub DRM
Date of issue 2015
Number of pages 240
EAN 9781317580126
Libristo code 40022292
Publishers Routledge

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
The Arts > Industrial / commercial art & design > Graphic design
Language & Linguistics > Language teaching & learning > Language teaching theory & methods
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
Language & Linguistics > Linguistics
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