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Tipping Point

Wie kleine Dinge Groes bewirken konnen

Language GermanGerman
E-book Adobe ePub DRM
Publishers Plassen Verlag, May 2025
Eine totgesagte Schuhmarke, die uber Nacht zum ultimativ ange-sagten Modeartikel wird. Ein neu eroff... Full description
? points 53 b
21.94 €
In stock Immediate digital delivery

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Eine totgesagte Schuhmarke, die uber Nacht zum ultimativ ange-sagten Modeartikel wird. Ein neu eroffnetes Restaurant, das sofort zum absoluten Renner wird. Der Roman einer unbekannten Autorin, der ohne Werbung zum Bestseller wird. Fur den magischen Moment, der eine Lawine lostreten und einen neuen Trend begrunden kann, gibt es zahlreiche Beispiele. So wie eine einzelne kranke Person eine Grippewelle auslosen kann, genugt ein winziger, gezielter Schubs, um einen Modetrend zu setzen, ein neues Produkt als Massenware durchzusetzen oder die Kriminalitatsrate in einer Grostadt zu senken. "e;Tipping Point"e; zeigt, wie wenig Aufwand zu einem Mega-Erfolg fuhren kann.

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About the book

Full name Tipping Point
Author Malcolm Gladwell
Language German
Binding E-book - Adobe ePub DRM
Date of issue 2025
EAN 9783689320133
Libristo code 48954527
Publishers Plassen Verlag

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Cultural studies > Popular culture
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