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Variable Quality in Consumer Theory

Towards a Dynamic Microeconomic Theory of the Consumer

Language EnglishEnglish
E-book Adobe ePub DRM
E-book Variable Quality in Consumer Theory W.M. Wadman
Libristo code: 40001788
Publishers Routledge, July 2016
Examines consumer decision-making on products and services of variable quality at the level of retai... Full description
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68.39 €
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Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time consumer-producer interaction at the level of the individual consumer; issues of quality, consumption experience, and willingness-to-pay, as exhibited by individual consumers; and how these issues affect the decision-making process.

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About the book

Full name Variable Quality in Consumer Theory
Author W.M. Wadman
Language English
Binding E-book - Adobe ePub DRM
Date of issue 2016
Number of pages 324
EAN 9781315501437
Libristo code 40001788
Publishers Routledge

Categories

Society & Social Sciences > Society & culture: general > Social & ethical issues > Consumerism
Economics, Finance, Business & Management > Economics > Microeconomics
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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