Contact
Comment faire ses achats
Livraison
Guide d'achat
Anglais
193 b
Jusqu'à 30 jours pour les retours
Les clients ont également acheté
/
Livre de poche
30.40
€
/
Livre de poche
59.01
€
Positioning has been regarded as one of the most important strategic options in marketing. This book examines and explores this strategy in a relatively unknown tourist destination in India. As the culmination of a Doctoral study in the end of the 1990s, the book is rich in methodology and analysis prudent for such a work. Simply put, the work first tries to ascertain the preferences on various variables including travel, stay, sightseeing etc. of the tourists and potential tourists. Their perceptions on the destination are also elicited through a survey. The responses thus gathered are treated with factor analysis and finally an ideal two- dimensional position for the destination is arrived at. The destination marketers can use this position (and the methodology to arrive at such suitable positions for other destinations) to broadly target their objectives and efforts in order to attract and satisfy the desired segments of tourists. This work can very well be used as reference for marketing especially for tourism or services marketing.
À propos du livre
Anglais
Offrez ce livre dès aujourd'hui
C’est simple
1 Ajouter au panier et choisir l'option Livrer comme cadeau à la caisse. 2 Nous vous enverrons un bon d'achat 3 Le livre arrivera à l'adresse du destinataireCeci pourrait également vous intéresser
/
Livre de poche
29.60
€
/
Livre de poche
13.70
€
/
Livre de poche
101.83
€
Bonjour ! Je suis Libroamiko, votre conseiller littéraire.
Comment puis-je vous aider ?